内容简介
In 1999, Joseph Pine and James Gilmore offered this idea toreaders as a new way to think about connecting with customers andsecuring their loyalty. As a result, their book The ExperienceEconomy is now a classic, embraced by readers and companiesworldwide and read in more than a dozen languages.
And though the world has changed in many ways since then, the wayto a customer's heart has not. In fact, the idea of stagingexperiences to leave a memorable--and lucrative--impression is nowmore relevant than ever. With an ongoing torrent of brandsattacking consumers from all sides, how do you make yours standout?
And though the world has changed in many ways since then, the wayto a customer's heart has not. In fact, the idea of stagingexperiences to leave a memorable--and lucrative--impression is nowmore relevant than ever. With an ongoing torrent of brandsattacking consumers from all sides, how do you make yours standout?