内容简介
Why does Procter Gamble repeatedly call on enthusiasticamateurs to solve scientific and technical challenges? How cancompanies as diverse as iStockphoto and Threadless employ just ahandful of people, yet generate millions of dollars in revenueevery year?
"Crowdsourcing" is how the power of the many can be leveraged toaccomplish feats that were once the responsibility of a specializedfew. Jeff Howe reveals that the crowd is more than wise–it’stalented, creative, and stunningly productive. It’s also a perfectmeritocracy, where age, gender, race, education, and job history nolonger matter; the quality of the work is all that counts. If youcan perform the service, design the product, or solve the problem,you’ve got the job.
"Crowdsourcing" is how the power of the many can be leveraged toaccomplish feats that were once the responsibility of a specializedfew. Jeff Howe reveals that the crowd is more than wise–it’stalented, creative, and stunningly productive. It’s also a perfectmeritocracy, where age, gender, race, education, and job history nolonger matter; the quality of the work is all that counts. If youcan perform the service, design the product, or solve the problem,you’ve got the job.