崛起的力量:中国和印度如何改变世界商业格局 Chindia: How China and India Are

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  • 版 次:1
  • 页 数:384
  • 字 数:
  • 印刷时间:2006年10月01日
  • 开 本:32开
  • 纸 张:胶版纸
  • 包 装:平装
  • 是否套装:否
  • 国际标准书号ISBN:9780071476577
作者:Peter Edited by Engardio 著出版社:Oversea Publishing House出版时间:2006年10月 
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作者介绍:Pete Engardio
  Pete Engardio has won numerous major awards for his coverage of global economic issues as a senior writer at BusinessWeek. He was the magazine's Asia correspondent for six years and is coauthor of the 2000 book Meltdown: Asia's Boom, Bust, and Beyond. 
内容简介
The economic rise of China and India has changed the way the world does business-and today's companies need to step up their game. This in-depth report, edited by a senior writer at BusinessWeek, goes behind the headlines of the new “megamarkets” to explore how your company can stay competitive. With a diverse array of viewpoints, ideas, and forward-thinking strategies, Chindia discusses new avenues businesses can use to embrace change and encourage growth.
  Brings together reporting and analysis on China's and India's emerging markets,   from the reporters of the world's most widely read business magazine
  Provides need-to-know information for you to plan for the future of your  business
  Features an introduction from Engardio, as well as chapter introductions   explaining how the stories fit together and concluding summaries of major points for each chapter
目  录
Preface vii
1 Introduction
 Investment
 Market Power
 Industry Strengths
 Business Culture
 Social Challenges
2 The Rise of Chindia
 A New World Economy
 Crouching Tigers, Hidden Dragons
 Why India May Be Destined to Overtake China
 What's Next for China's Miracle?
3 The New Global Paradigm
 The New Global Job Shift

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