How to Master the Art of Selling(ISBN=9780446692748)

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  • 版 次:1
  • 页 数:387
  • 字 数:
  • 印刷时间:2007年12月01日
  • 开 本:16开
  • 纸 张:胶版纸
  • 包 装:平装
  • 是否套装:否
  • 国际标准书号ISBN:9780446692748
作者:Tom Hopkins 著出版社:Hachette出版时间:2007年12月 
内容简介

Tom Hopkins carries the standard as a master sales trainer and is recognized as the world’s leading authority on selling techniques and salesmanship.
Over 3,000,000 people on five continents have attended Tom’s high-energy live seminars. Tom personally conducts 75 seminars each year traveling throughout the United States, Canada, Australia, New Zealand, Singapore, Malaysia, Taiwan and the Philippines.
Tom Hopkins is a distinguished charter member of the National Speakers Association and was among the first to receive its prestigious Council of Peers Award for Excellence. Tom’s talent of teaching in a creative and entertaining style has brought him a tremendous following, as well as constant demand for appearances at regional and national conventions each year.
Tom Hopkins has been the subject of countless articles in publications such as U.S. News and World Report, The New York Times, The Los Angeles Times, Personal Selling Power, People magazine, Selling magazine, Entrepreneur magazine, and The Washington Post.

目  录
Introduction,by J.Douglas Edwards
1.What the Profession of Selling Really is
2.The Twelve Sources of Sensational Selling Success
3.Question Right and Sink Your Teeth into Sales Success
4. Creating the Selling Climate
5. Why Don't I Do What I Know I Should Do?
6. Learn to Love No
7. Finding the People to Sell
8. Nonreferral Prospecting Methods
9. Referral Prospecting, or The Art of Getting QualityIntroductions
10. Howto Find Fortune and Felicity with the Phone
11. A Spectator Sport, Buying Is Not
12. Put Champion Selling Power in Your Presentations andDemonstrations
13. Finessing the First Meeting

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