生意的关键点/POINT OF THE DEAL

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  • 版 次:1
  • 页 数:265
  • 字 数:
  • 印刷时间:2007年12月01日
  • 开 本:
  • 纸 张:胶版纸
  • 包 装:精装
  • 是否套装:否
  • 国际标准书号ISBN:9781422102336
作者:Danny Ertel,Mark Gordon 著出版社:Oversea Publishing House出版时间:2007年12月 
内容简介
Why do so many business deals that look good on paper end up in tatters once they’re put into action? Because deal makers often treat the signed contract as the final destination in their bargaining journey—instead of the start of a cooperative venture. In The Point of the Deal, Danny Ertel and Mark Gordon show what negotiation looks like when the players involved strive to make the deal work in practice—not just on paper.
In this book, you’ll discover how to make the transition from concentrating on getting the deal done to focusing on what it takes to achieve value after the ink has dried. With a wealth of examples from multiple industries, countries, and functions, the authors illustrate how their approach to crafting an implementation mind-set works in all kinds of familiar business contexts—including mergers and acquisitions, joint ventures, alliances, outsourcing arrangements, and customer and supplier relationships.

作者简介:
目  录
Preface
Acknowledgments
1 Introduction
What's the point?
2 The Deal-Makin8 Mind-set
Why "yes" is often not enough
Part Ⅰ The Implementation Mind-set
3 Treat the Deal as a Means to an End
What do you need beyond a "yes"?
4 Consult Broadly
Who do you need to set beyond "yes"?
5 Make History
How do you set the right precedent for implementation?
6 Air Your Nishtmares

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