内容简介
Innovation may be the hottest discipline around today—inbusiness circles and beyond. And for good reason. Innovationtransforms companies and markets. It’s the key to solving vexingsocial problems. And it makes or breaks professional careers. Forall the enthusiasm the topic inspires, however, the practice ofinnovation remains stubbornly impenetrable.
No longer. In The Little Black Book of Innovation, long-timeinnovation expert Scott D. Anthony draws on stories from hisresearch and field work with companies like Procter Gamble todemystify innovation. In his trademark conversational and livelystyle, Anthony presents a simple definition of innovation, breaksdown the essential differences between types of innovation, andilluminates innovation’s vital role in organizational success andpersonal growth.
This unique hybrid of professional memoir and business guidebookalso provides a powerful 28-day program for mastering innovation’skey steps:
? Finding insight
? Generating ideas
No longer. In The Little Black Book of Innovation, long-timeinnovation expert Scott D. Anthony draws on stories from hisresearch and field work with companies like Procter Gamble todemystify innovation. In his trademark conversational and livelystyle, Anthony presents a simple definition of innovation, breaksdown the essential differences between types of innovation, andilluminates innovation’s vital role in organizational success andpersonal growth.
This unique hybrid of professional memoir and business guidebookalso provides a powerful 28-day program for mastering innovation’skey steps:
? Finding insight
? Generating ideas