价值链管理(哈佛商业评论系列) HBR: ON MANAGING THE VALUE CHAIN HAR

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  • 版 次：1
  • 页 数：271
  • 字 数：
  • 印刷时间：2004年01月01日
  • 开 本：
  • 纸 张：胶版纸
  • 包 装：平装
  • 是否套装：否
  • 国际标准书号ISBN：9781578512348
出版社:Harvard Business School Press出版时间:1993年12月 
内容简介
Outlines key ideas and provides guidance for incorporating shifts in the value chain into your strategic outlook. Focuses on the changing relationship between suppliers, customers, and competitors in a globalized market.
目　　录
Managing in an Age of Modularity
CARLISS Y. BALDWIN AND KIM B. CLARK
Fast, Global, and Entrepreneurial: Supply Chain Management, Hong Kong Style
An Interview with Victor Fung
JOAN MAGRETTA
How Chrysler Created an American Keiretsu
JEFFREY H. DYER
The Power of Trust in Manufacturer-Retailer Relationships
NIRMALYA KUMAR
What is the Right Supply Chain for Your Product?
MARSHALL L. FISHER
Make Your Dealers Your Partners
DONALD V. FITES
From Value Chain to Value Constellation: Designing Interactive Strategy
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