内容简介
BE HYPER-SOCIAL. GET HYPER-SUCCESSFUL.
"A thought-provoking read and a comprehensive introduction totoday's business challenges as social media and social networkingbecome increasingly vital to success. . . . Highly recommended."--Choice magazine
"If you want to really understand what makes some onlinecommunities thrive while others shrivel and fade, you have come tothe right place. Francois Gossieaux and Ed Moran understand justwhat makes us all so social—as customers, as employees, and asbusiness partners—both online and off." -- David Rogers,executive director, Columbia Business School Center on Global BrandLeadership, author of The Network Is Your Customer
"The Hyper-Social Organization is not simply a guideto navigate through the fundamental and far-reachingtransformations of today caused by social media, but it alsoprovides insight into how to optimize and profit from it." --Mark Yolton, senior vice president, SAP
"A thought-provoking read and a comprehensive introduction totoday's business challenges as social media and social networkingbecome increasingly vital to success. . . . Highly recommended."--Choice magazine
"If you want to really understand what makes some onlinecommunities thrive while others shrivel and fade, you have come tothe right place. Francois Gossieaux and Ed Moran understand justwhat makes us all so social—as customers, as employees, and asbusiness partners—both online and off." -- David Rogers,executive director, Columbia Business School Center on Global BrandLeadership, author of The Network Is Your Customer
"The Hyper-Social Organization is not simply a guideto navigate through the fundamental and far-reachingtransformations of today caused by social media, but it alsoprovides insight into how to optimize and profit from it." --Mark Yolton, senior vice president, SAP