内容简介
Online marketing has evolved far beyond flashy websites andbanner ads shouting at customers about your product. It's aboutusing an array of Internet tools to build credibility andvisibility, spread your message, and form meaningful customerrelationships.
The McGraw-Hill 36-Hour Course: Online Marketingputs you on the fast track to harnessing the power of the Web foryour marketing goals. It begins with planning and building awebsite and then provides in-depth coverage of essential onlinemarketing tools and techniques, such as:
Content marketing and blogging
Social media marketing
Web analytics
Search Engine Optimization (SEO )
E-mail marketing
The McGraw-Hill 36-Hour Course: Online Marketingputs you on the fast track to harnessing the power of the Web foryour marketing goals. It begins with planning and building awebsite and then provides in-depth coverage of essential onlinemarketing tools and techniques, such as:
Content marketing and blogging
Social media marketing
Web analytics
Search Engine Optimization (SEO )
E-mail marketing