OLD RULES OF MARKETING ARE DEAD: 6 NEW(ISBN=9780071762557)

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  • 版 次:1
  • 页 数:240
  • 字 数:
  • 印刷时间:2011年11月01日
  • 开 本:16开
  • 纸 张:胶版纸
  • 包 装:精装
  • 是否套装:否
  • 国际标准书号ISBN:9780071762557
作者:本社 编出版社:McGraw-Hill出版时间:2011年11月 
内容简介

  For my parents, Dick and Ramalee Pearson, whotaught me about faith and goodness, and the endlesspossibilities of reinvention; my brother Tom, fromwhom I learned that intellect, contribution, and dailyeffort are not only acknowledged, but also rewarded;my brother Philip, who showed me that the abilityto create and paint with words is, in fact, art; andmy brother David, whom I admire and respect forliving a life of honesty, courage, and worthiness.

目  录
Acknowledgments
A Note About the Timeline
Introduction: What Memo Did Marketers Miss?
RULE ONE THE CORE IS EVERYTHING
Principle 1 A Brand's Essence Says It All
Principle 2 The Customer Really Does Know Best
Principle 3 Your Reputation Precedes You
Principle 4 Play Nicely Together... or Else
Principle 5 Sleep Soundly, Work Fearfully
RULE TWO: YOU HAVE NOTHING WITHOUTTHE FOUNDATION
Principle 6 Integrity Is Next to Godliness
Principle 7 A Single Word or Symbol Can SpeakVolumes
Principle 8 The Whole Is Larger than Its Parts
Principle 9 Mind Your P's (and You Can ForgetAbout theA's)

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