HBR ON INCREASING CUSTOMER LOYALTY(ISBN=9781422162521)pdf/txt下载_在线阅读全文

内容简介

How do you keep your customers coming back-and get them tobring others?

If you need the best practices and ideas for making your
customers loyal and profitable--but don't have time to find
them--this book is for you. Here are nine inspiring anduseful
perspectives, all in one place.

This collection of HBR articles will help you:

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作者简介

If you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.

目　　录

Stop Trying to Delight Your Customers
Companies and the Customers Who Hate Them
The One Number You Need to Grow
Putting the Service-Profit Chain to Work
The Mismanagement of Customer Loyalty
CRM Done Right
Diamonds in the Data Mine
Want to Perfect Your Company's Service? Use Behavorial Science
Best Face Forward

HBR ON INCREASING CUSTOMER LOYALTY(ISBN=9781422162521)下载

HBR ON INCREASING CUSTOMER LOYALTY(ISBN=9781422162521)

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