NO B.S. PRICE STRATEGY: THE ULTIMATE NO(ISBN=9781599184005)

当前位置:首页 > 管理 > 英文原版书-管理 > NO B.S. PRICE STRATEGY: THE ULTIMATE NO(ISBN=9781599184005)

版次：1
页数：242
字数：
印刷时间：2011年12月01日
开本：16开
纸张：胶版纸
包装：平装
是否套装：否
国际标准书号ISBN：9781599184005
作者:Jason Marrs　著出版社:McGraw-Hill出版时间:2011年12月

作者简介

　　DAN S. KENNEDY is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses. He is a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO’s of companies as large as $1.5-Billion.
　　JASON MARRS is an intense innovator and pricing/marketing strategist who coaches entrepreneurs and professionals in overcoming price reluctance and resistance.

目　　录

PREFACE
　Price, Profit, Power, and Prosperity
　About the Authors
　　About the Guest Contributors, xxi
SECTION Ⅰ
　CHAPTER 1
　　Price and Fee Failures by Dan Kennedy
　　　The Ultimate Failure,
　CHAPTER 2
　　Discounting Without Damage by Jason Marrs
　　　Free as The Enemy?,
　　　Can Free Be Your Ally?,
　　　Two Things You Should NEVER Do.
　CHAPTER 3

PREFACE 
　Price, Profit, Power, and Prosperity 
　About the Authors 
　　About the Guest Contributors, xxi 
SECTION Ⅰ 
　CHAPTER  1 
　　Price and Fee Failures by Dan Kennedy 
　　　The Ultimate Failure, 
　CHAPTER  2 
　　Discounting Without Damage by Jason Marrs 
　　　Free as The Enemy?, 
　　　Can Free Be Your Ally?, 
　　　Two Things You Should NEVER Do. 
　CHAPTER  3 
　　If and When You Discount, 
　　　Get Quid Pro Quo by Dan Kennedy 
　　　Money at a Discount, 
　　　The Something-In-Exchange Split-Test, 
　CHAPTER 4 
　　The Nasty Cancer of FREE by Dan Kennedy 
　CHAPTER  5 
　　How to Compete with Free by Jason Marrs 
　　　So What Should You Do?, 
　CHAPTER 6 
　　When FREE is a Business, Not Just a Price Strategy by Darin
Spindler 
　　　There's a Third, Superior Type of Advertising, 
　　　How You Can Do It Too, 
　CHAPTER  7 
　　Antidotes to Commodity Thinking by Jason Marrs 
　　　How To Conquer the #1 Enemy of Maximum
Profitability:Commoditization, 
　　　Just Because You Can Does Not Mean You Should, 
　　　Discounters Happy Being Commoditized Are Not All Bad, 
　　　The Secret of the Living, 
　　　Yes, Everybody in Marketing Points to Starbucks  
　　　The Dynamic Power of Radical Individualism, 
　CHAPTER 8 
　　The Power of Preeminence 
　　　Price Strategy by Dr. Barry Lycka 
　　　Approach One: The Hawaiian Fisherman's Method, 
　　　Approach Two: The Triangle of Pre-Eminence, 
　…… 
SECTION Ⅱ 
SECTION Ⅲ 
Index

显示全部信息

NO B.S. PRICE STRATEGY: THE ULTIMATE NO(ISBN=9781599184005)下载

发布书评

NO B.S. PRICE STRATEGY: THE ULTIMATE NO(ISBN=9781599184005)

发布书评

相关图书推荐