内容简介
Great explorers – from Columbus to Lewis Clark to JacquesCousteau – all have one remarkable gift: the ability to think innew dimensions. They take a distant possibility andconfidently explore it, boldly transforming it into a living,breathing certainty for everyone else to encounter, contemplate,and employ.
As more and more companies realize that one keyeffect of the great recession is the further commoditization oftheir goods and services, they also find that chaotic change is thenew normal. In response, they need to renew their commitmentto innovation, to think of new and effective ways to bring value tocustomers. To discover that value, they need to become explorers,seeking out new territory and claiming it for their companies, tothe benefit of their customers.
As more and more companies realize that one keyeffect of the great recession is the further commoditization oftheir goods and services, they also find that chaotic change is thenew normal. In response, they need to renew their commitmentto innovation, to think of new and effective ways to bring value tocustomers. To discover that value, they need to become explorers,seeking out new territory and claiming it for their companies, tothe benefit of their customers.