内容简介
Stop pushing products--and start cultivating customerrelationships.
If you need the best practices and ideas for marketing today--butdon't have time to find them--this book is for you. Here are 10inspiring and useful perspectives, all in one place.
This collection of HBR articles will help you:
- Figure out what business you're really in
- Collaborate with customers to meet current and futureneeds
- Create products that perform the jobs people need to getdone
- Get a bird's-eye view of your brands' strengths andweaknesses
- Tap a market that's larger than China and India combined
If you need the best practices and ideas for marketing today--butdon't have time to find them--this book is for you. Here are 10inspiring and useful perspectives, all in one place.
This collection of HBR articles will help you:
- Figure out what business you're really in
- Collaborate with customers to meet current and futureneeds
- Create products that perform the jobs people need to getdone
- Get a bird's-eye view of your brands' strengths andweaknesses
- Tap a market that's larger than China and India combined