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Event Design营销活动设计

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版次：1
页数：299
字数：
印刷时间：2007年12月01日
开本：24开
纸张：铜版纸
包装：精装
是否套装：否
国际标准书号ISBN：9783866540064

作者:Daab Books　著出版时间:2007年12月

内容简介

　　在营销与传媒的时代，把商品或理念轰轰烈烈地搞成活动事件是不可少的，它可创造的潜能无限，也已是主要的商业沟通模式。而活动场合氛围的塑造，则是成功与否的关键。整体基调的构成，从建筑体、空间、色彩、灯光、家具等元素，因应企业的整体感、商品的特质而有不同发挥。对国内仍属新鲜领域的“event design”，本书是相当有用的参考。

目　　录

Introduction
3deluxe I Wiesbaden OC 2006 FIFA World Cup, Closing Ceremony
3deluxe I Wiesbaden
with Lightlife I Cologne Artevent GmbH, Fu6ball Globus
Atelier Markgraph I Frankfurt Tourismus+Congress GmbH Frankfurt am Main,ART IWHEEL-Museum Riverbank Festival
Atelier Markgraph I Frankfurt Tourismus+Congress GmbH Frankfurt am Main,MainArena-Public Viewing Area for World Championship
Atelier Markgraph I Frankfurt Tourismus+Congress GmbH Frankfurt am Main, Ship of Ideas
AUDITOIRE I Paris Orange-France Telecom, Orange Rebranding
AUDITOIRE I Paris Philips, "Aurea" Launch
AUDITOIRE I Paris SNCF, The Great TGV 25th anniversary celebration
AUDITOIRE I Paris Renault, Twingo Live
avcommunication GmbH I Ludwigsburg BSH Bosch und Siemens Hausgerate GmbH, product presentation & exhibition
Blue Scope Communications I Berlin BMW AG, BMW X5 Dealer Drive Event, BMW CleanEnergy Valencia
Blue Scope Communications I Berlin BMW AG, BMW X5 Dealer Drive Event, BMW Terminal Valencia

Introduction 3deluxe I Wiesbaden OC 2006 FIFA World Cup, Closing Ceremony 3deluxe I Wiesbaden with Lightlife I Cologne Artevent GmbH, Fu6ball Globus Atelier Markgraph I Frankfurt Tourismus+Congress GmbH Frankfurt am Main,ART IWHEEL-Museum Riverbank Festival Atelier Markgraph I Frankfurt Tourismus+Congress GmbH Frankfurt am Main,MainArena-Public Viewing Area for World Championship Atelier Markgraph I Frankfurt Tourismus+Congress GmbH Frankfurt am Main, Ship of Ideas AUDITOIRE I Paris Orange-France Telecom, Orange Rebranding AUDITOIRE I Paris Philips, "Aurea" Launch AUDITOIRE I Paris SNCF, The Great TGV 25th anniversary celebration AUDITOIRE I Paris Renault, Twingo Live avcommunication GmbH I Ludwigsburg BSH Bosch und Siemens Hausgerate GmbH, product presentation & exhibition Blue Scope Communications I Berlin BMW AG, BMW X5 Dealer Drive Event, BMW CleanEnergy Valencia Blue Scope Communications I Berlin BMW AG, BMW X5 Dealer Drive Event, BMW Terminal Valencia Blue Scope Communications I Berlin Sony Ericsson, Customer Event 2007 Circ Corporate Experience I Wiesbaden BASF AG, pack.it 2006, La Reflexion du Fond Design Company I Munich Frank Walder, VlP trader's event Design Company I Munich Sony Germany GmbH, IFA 2005, staging of product like.no.other. eventlabs I Hamburg Volkswagen AG, Project Fox eventlabs I Hamburg Marc Cain, Marc Cain Temporary Eventroom eventlabs I Hamburg Marc Cain, Store Opening eventlabs I Hamburg Volkswagen AG, VW IROC Concept car media presentation facts+fiction I Cologne ING-DiBa, Icehouse facts+fiction I Cologne Nissan, European Dealer Convention Jack Morton I Worldwide Melbourne 2006 Commonwealth Games, Opening and Closing Ceremonies KMS Team GmbH I Munich Daniela Miiller, Private birthday party Liganova I Stuttgart Mercedes-Benz Motorsport, Show presentation CL- & GL-Klasse Liganova I Stuttgart Engelhorn, Collection presentation 2006 LightLife I Cologne City Niirnberg, Blue Night, Long night of museums LightLife I Cologne Traxon Deutschland GmbH, Digital Moves LightLife I Cologne Balestra Berlin, Kubik phocus brand contact I Nuremberg MICE Concept 26, Crossing the line. phocus brand contact I Nuremberg Pleasure.Passion.Paint - Big Up Your Life. phocus brand contact I Nuremberg Siemens Medical Solutions, Are you ready for Tim? emsp GmbH/Bruce B. Gmbh I Stuttgart Schokolade Filmproduktion GmbH I Stuttgart RECARO GmbH & Co. KG, 100th year birthday celebration, Getting Closer Spy I Istanbul Bridgestone Sabanci Lastik San. ve Tic. A.S., Lassa SNOWAYS Event The Event Company I Munich Europa-Fachpresse-Verlag, W&V Meetnight The Event Company I Munich Pioneer Investments, Faces of a new company Totems I communication & architecture I Stuttgart LGT Group, Brand Dinner Triad I Berlin KarstadtQuelle AG, Jubilee night "Neue Wege gehen" Triad I Berlin Alfred Herrhausen Gesellschaft, Urban Age Summit "Im Zeitalter der Stadte" The Uchronians I diverse with Jan Kriekels and Arne Quinze Installation at the burning man festival velum intermedia I Stuttgart Honda Motor Europe, CR V Press Test Drive visuarte I Stuttgart Lucky Strike, Discover taste 2006 VOSS+FISCHER marketing event agentur GmbH I Frankfurt Bilfinger Berger AG, 125 jubilee celebration VOSS+FISCHER marketing event agentur GmbH I Frankfurt Linde AG, 125 jubilee celebration Zander & Partner event marketing GmbH I Berlin City Stiftung Berlin, Festival of Lights Index Imprint

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