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跨文化交际基础

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版次：1
页数：318
字数：444000
印刷时间：2007年04月01日
开本：
纸张：胶版纸
包装：平装
是否套装：否
国际标准书号ISBN：9787810788137
丛书名：对外经济贸易大学远程教育系列教材

作者:窦卫霖　编著出版社:对外经济贸易大学出版社出版时间:2007年04月

内容简介

《跨文化交际基础》试图从文化和交际的基本理论及其两者之间的关系入手，以跨文化交际学的基本理论和应用为框架，通过分析中西文化在言语交际、非言语交际中的差异，以及这些差异在社会礼仪和商务谈判中的表现，用以培养学生的跨文化意识，加深对母语和目的语文化的理解，最终提高跨文化交际能力。

目　　录

Chapter 1 Introduction to Intercultural Communication
Learning Objectives
　Warm-up Activities
　　I. Defining Intercultural Communication
　　II. The Rapid Increase of Intercultural Communication
　　　1. Improvements in transportation technology
　　　2. Developments in communication technology
　　　3. Changes in mass migration patterns
　　　4. Globalization of the world economy
　　III. The Development of Intercultural Communication Study
　　　1. The development of intercultural communication study in the U.S.
　　　2. Intercultural communication studies in China
　　IV. The Complexity in Learning Intercultural Communication
　　　1. The multidiseiplinary nature and elements of intercultural communication study

Chapter 1 Introduction to Intercultural Communication Learning Objectives 　Warm-up Activities 　　I. Defining Intercultural Communication 　　II. The Rapid Increase of Intercultural Communication 　　　1. Improvements in transportation technology 　　　2. Developments in communication technology 　　　3. Changes in mass migration patterns 　　　4. Globalization of the world economy 　　III. The Development of Intercultural Communication Study 　　　1. The development of intercultural communication study in the U.S. 　　　2. Intercultural communication studies in China 　　IV. The Complexity in Learning Intercultural Communication 　　　1. The multidiseiplinary nature and elements of intercultural communication study 　　　2. Potential problems in learning intercultural communication 　Summary of the Chapter 　Key Terms 　Words & Expressions 　Notes 　Exercises 　Case Study Chapter 2 Basic Communication Theories 　Learning Objectives 　Warm-up Activities 　　I. Communication Defined 　　II. Needs and Functions of Communication 　　　1. Maslow's hierarchy of needs 　　　2. Functions of communication 　　III. The Classification of Communication 　　IV. The Process of Communication 　　　1. Components of communication 　　　2. Models of communication 　　V. The Characteristics of Communication 　　VI. The Challenge of Effective Communication in Interpersonal Encounters 　Summary of the Chapter 　Key Terms 　Words & Expressions 　Notes 　Exercises 　Case Study Chapter 3 The Nature of Culture 　Learning Objectives 　Warm-up Activities 　　I. Definitions of Culture 　　II. Basic Functions and Source of Culture 　　III. Ingredients of Culture 　　IV. Characteristics of Culture 　　V. Understanding Cultural Differences 　　　1. Normal distribution of people's characteristics 　　　2. Minimum-maximum social differences 　Summary of the Chapter 　Key Terms 　Words & Expressions 　Notes 　Exercises 　Case Study Chapter 4 Cultural Values 　Learning Objectives 　Warm-up Activities 　　I Concept of Values 　　　1. Definition of value 　　　2. Values as the core of culture 　　　3. Types of values 　　II. Priorities of Cultural Values 　　III Study of Values 　　　1. Kluckholn and Strodtbeck's value orientations 　　　2. Hofstede-Bond value dimensions 　　　3. Hall's high- and low-context orientation 　Summary of the Chapter 　Key Terms 　Words & Expressions 　Notes 　Exercises 　Case Study Chapter 5 Verbal Communication Chapter 6 Nonverbal Communication Chapter 7 Cultural Differences in Etiquette and Protocol Chapter 8 Cultural Differences in Business Negotiation Chapter 9 Cultural Adaptation and Intercultural Communication Competence References Key to Exercises Model Test I Model Test II Appendix I Intercultural Films Appendix II Related Websites

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