内容简介
由刘艳主编的本书共分12个单元，主要内容涉及外贸业务的各个环节，如出口磋商、货款支付、商品包装和检验、国际货物运输、保险、销售技巧等。本书各单元均设置了单元概要、单元目标、正文、语言点聚焦、练习题等栏目，旨在全面培养学生的商务英语水平、语言知识和业务能力。
本书适合高职及应用型本科院校国际商务、大学英语、商务英语、报关与货运代理等相关专业使用。也可供企业开展专业英语知识培训时参考。
作者:顾晓滨 等主编出版社:科学出版社出版时间:2011年06月
- 版 次：1
- 页 数：169
- 字 数：268000
- 印刷时间：2011年06月01日
- 开 本：16开
- 纸 张：胶版纸
- 包 装：平装
- 是否套装：否
- 国际标准书号ISBN：9787030312839
由刘艳主编的本书共分12个单元，主要内容涉及外贸业务的各个环节，如出口磋商、货款支付、商品包装和检验、国际货物运输、保险、销售技巧等。本书各单元均设置了单元概要、单元目标、正文、语言点聚焦、练习题等栏目，旨在全面培养学生的商务英语水平、语言知识和业务能力。
本书适合高职及应用型本科院校国际商务、大学英语、商务英语、报关与货运代理等相关专业使用。也可供企业开展专业英语知识培训时参考。
Unit One The Circumstances of International Market Part Ⅰ Text: The Globalization of Markets Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Two Business Management Part Ⅰ Text: Business Management in a Global Environment Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Three Exporting Goods Part Ⅰ Text: Benefits from Exports Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Four A Business Negotiation Part Ⅰ Text: Business Negotiation in International Trade Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Five Commodity Packaging Part Ⅰ Text: Packing and Marking of Goods Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Six Terms of Payment Part Ⅰ Text: Modes of International Payment Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Seven Shipping Documents Part Ⅰ Text: Shipping Documents Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Eight Insurance Documents Part Ⅰ Text: General View of Insurance Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Nine Commodity Inspection Part Ⅰ Text: Export and Import Commodity Inspection Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Ten Selling Techniques Part Ⅰ Text: Selling Techniques Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Eleven Dealing with Disputing Part Ⅰ Text: Business Disputes Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Twelve E-commerce Part Ⅰ Text: The Magic of E-commerce Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Keys to The Units References