不可抗抵的报盘:如何在3秒钟或更少时间销售你的产品或服务 THE IRRESISTIBLE OFFER:

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  • 版 次:1
  • 页 数:219
  • 字 数:
  • 印刷时间:2005年12月01日
  • 开 本:
  • 纸 张:胶版纸
  • 包 装:精装
  • 是否套装:否
  • 国际标准书号ISBN:9780471738947
作者:Mark Joyner 著出版社:吉林长白山出版时间:2005年12月 
编辑推荐
作者简介:
MARK JOYNER is a leading authority on Internet marketing and New Marketing. The former CEO of Aesop Marketing Corporation, he has pioneered many of the biggest trends on the Internet today.  
内容简介
Your customers are going to give you three seconds to make the sale.
Do you know what to say in those three seconds?
  The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is The Irresistible Offer.
  "The Irresistible Offer is the missing link in many marketing books."
  —Joe Sugarman, Chairman, BluBlocker Corporation
  "The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process."
  —John Du Cane, CEO, Dragon Door Publications, Inc.
目  录
Preface
Acknowledgements
Author Biography
Introduction: (Three Seconds)
Chapter 1. The Magic Window
Chapter 2. The Core Imperative of Business
Chapter 3. The Big Four Questions
Chapter 4. What is The Irresistible Offer?
Chapter 5. What is Not The Irresistible Offer?
Chapter 6. Elements of The Irresistible Offer
Chapter 7. The Great Formula
Chapter 8. Offer Intensifiers
Chapter 9. The Offer Continuum
Chapter 10. The Great Offers in History

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