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国际商务英语(娄钰)

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版次：1
页数：
字数：
印刷时间：2012年04月01日
开本：16开
纸张：胶版纸
包装：平装
是否套装：否
国际标准书号ISBN：9787542934185

作者:娄钰　主编出版社:立信会计出版社出版时间:2012年04月

内容简介

　　本书以全国国际商务专业技术资格考试中规定的相关知识内容为依据，并注意选收国际上*、*代表性的材料，力求做到系统性、科学性和实用性的统一。教材中附有大量的国际商务英语资格考试和全国外销员资格考试试题，满足准备国际商务师和外销员考试的读者的需要。

目　　录

Unit One International Business
I. The Conception of International Business
II. Forms of International Business
III. Trade Barrie
IV. Main International Business Organizatio
V. International Business Law
Unit Two International Marketing
I. The Conception of International Marketing
II. Functio of Marketing
III. Marketing Research
IV. The Marketing Mix
V. Promotion and Distribution
VI. Advertising
Unit Three International Finance

Unit One  International Business  
  I. The Conception of International Business 
  II. Forms of International Business 
  III. Trade Barrie 
  IV. Main International Business Organizatio 
  V. International Business Law 
Unit Two  International Marketing 
  I. The Conception of International Marketing 
  II. Functio of Marketing 
  III. Marketing Research 
  IV. The Marketing Mix 
  V. Promotion and Distribution 
  VI. Advertising 
Unit Three  International Finance 
  I. The Conception of International Finance 
  II. Foreign Exchange and Foreign Exchange Market 
  III. International Money System 
Unit Four  Establishing Business Relation 
  I. The Steps of Establishing Business Relatiohip 
  II. Channels of Establishing Business Relation 
  III. Writing Principles and Language Features of Business
Writing 
  IV. The Structure and Layout of a Business Letter 
  V. Writing for Business English Telegrams and Telexes 
Unit Five  Contract 
  I. Business Negotiation 
  II. The Formation of a Contract 
  III. The Contents of a Contract 
  IV. Specimen of Sales Contract 
Unit Six  Exporting and Importing Procedure 
  I. Exporting Procedure 
  II. Importing Procedure 
Unit Seven  Trade Terms 
  I. International Customs and Practices 
  II. The Contents of INCOTERMS 2010 
  III. Commission and Discount 
Unit Eight  Quality of Commodity 
  I. The Importance of the Quality of Goods 
  II. Methods of Stipulating Quality of the Goods 
  III. Quality Clause in the Sales Contract 
Unit Nine  Quantity and Packing of Commodities 
  I. The Conception of Quantity of Commodities 
  II. The Calculation of the Weight of the Commodities 
  III. The Definition of Packing 
  IV. The Functio of Packing 
  V. Kinds of Packing 
  VI. Kinds of Marks 
Unit Ten  Commodity Ipection 
  I. Definition of Commodity Ipection 
  II. Time and Place of Ipection 
  III. Receipt and Acceptance 
  IV. Main Ipection Ititutio 
  V. Ipection Certificate 
  VI. Ipection Clause in Sales Contract 
Unit Eleven  International Cargo Traportation 
  I. Kinds of International Cargo Traportation 
  II. Liner and Tramp 
  III. Bill of Lading 
  IV. Other Kinds of Traportation Documents 
Unit Twelve  International Cargo Traportation Iurance 
  I. The Conception of Traportation Iurance 
  II. Risks, Losses and Expees 
  III. China Iurance Coverage 
  IV. Ititute Marine Cargo Clause 
  V. Iurance Documents 
Unit Thirteen  International Payment 
  I. Itrument of Payment 
  II. Mode of Payment 
Unit Fourteen  Disputes, Claims, Arbitration and Force
Majeure 
  I. Disputes 
  II. Claim and Satisfaction 
  III. Arbitration 
  IV. Force Majeure 
Unit Fifteen  E-Commerce 
  I. The Conception of E-Commerce 
  II. Components of an Internet Business 
  III. Types of E-Commerce 
  IV. The Benefits of E-Commerce 
  V. The Implement of E-Commerce 
  VI. Applicatio of E-Commerce 
Unit Sixteen  Business and Society 
  I. Social Respoibility 
  II. Business Ethics 
  III. Coumerism 
Bibliography

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