EFFECTIVE FINANCIAL MANAGEMENT(ISBN=9781606492338)pdf/txt下载_在线阅读全文

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　　In a fast-changing world, brimming with social and economicuncertainty,
　　financial information plays a vital role in the life of anorganization and does so with two sets of eyes. One set looks backto see what has happened. This is the accounting function, which issimply about the recording of events and the production of thefinancial reports that satisfy the stewardship responsibility ofmanagement. The other set looks forward to determine the mostappropriate strategic direction for an organization,
　　guiding managerial actions, motivating behaviors, and creatingand supporting the cultural values necessary to achieve anorganization's strategic objectives. This book is all about thesecond set of eyes, which are the lenses of financial management,that help organizations plot their ways through an environmentfilled with opportunities and dangers.

In a fast-changing world, brimming with social and economic
uncertainty, 
　　financial information plays a vital role in the life of an
organization and does so with two sets of eyes. One set looks back
to see what has happened. This is the accounting function, which is
simply about the recording of events and the production of the
financial reports that satisfy the stewardship responsibility of
management. The other set looks forward to determine the most
appropriate strategic direction for an organization, 
　　guiding managerial actions, motivating behaviors, and creating
and supporting the cultural values necessary to achieve an
organization's strategic objectives. This book is all about the
second set of eyes, which are the lenses of financial management,
that help organizations plot their ways through an environment
filled with opportunities and dangers. 
　　For students and aspiring managers, as well as those who already
have management responsibilities, this book provides an insight,
through the eyes of the characters of a start-up company, of some
of the ideas and models that help to identify the possible
strategies capable of maximizing an organization's value, which is
the same as making the owners as wealthy as possible, to determine
how to finance the organization in the most proper way, to allocate
the collected capital in the most effective way, to monitor the
implementation of the chosen strategy to see whether it is meeting
the planned objectives, and to reasonably decide on the
reinvestment and distribution of profits.

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EFFECTIVE FINANCIAL MANAGEMENT(ISBN=9781606492338)

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