内容简介
Ride your personal brand to the highest level in yourfield!
About the Book
Steve Jobs did it at Apple. Indra Nooyi did it at Pepsi. AlanMulally did it at Ford Motor Company.
What did these business leaders do exactly? They brought veryreal, positive change to their organizations by using their uniqueCEO brand. Now, executive coach Suzanne Bates explains how you canexert the same kind of influence at your company.
Discover Your CEO Brand provides the insight, knowledge, andtools you need to discover your own personal CEO style and thendevelop it into a powerful presence that extends beyond yourtypical spheres of influence. Bates walks you through the processstep by step, teaching you ways to increase your visibility andinfluence by combining traditional self-branding vehicles like PRand face-to-face networking with new social-media platforms,including Facebook, Twitter, and blogs.
About the Book
Steve Jobs did it at Apple. Indra Nooyi did it at Pepsi. AlanMulally did it at Ford Motor Company.
What did these business leaders do exactly? They brought veryreal, positive change to their organizations by using their uniqueCEO brand. Now, executive coach Suzanne Bates explains how you canexert the same kind of influence at your company.
Discover Your CEO Brand provides the insight, knowledge, andtools you need to discover your own personal CEO style and thendevelop it into a powerful presence that extends beyond yourtypical spheres of influence. Bates walks you through the processstep by step, teaching you ways to increase your visibility andinfluence by combining traditional self-branding vehicles like PRand face-to-face networking with new social-media platforms,including Facebook, Twitter, and blogs.