内容简介
This is the beginner's guide to low-risk entrepreneurship. You
want to start your own business, but 'risk' isn't your middle name.
You're not alone. Many successful entrepreneurs are averse to risk
- but they have learned the tricks to working around it. And now
you can too, with School for Startups. This practical guide shows
you how to build a business the smart way - without risking major
assets such as your house, savings account, or health insurance.
You'll learn how to increase your chance of success by: funding
your venture without investors; entering international markets;
taking full advantage of tools on the Web; marketing your product
or service for little or no cost; deploying a third party to
package and ship products; and, taking control of an existing
business or franchise. The authors present hundreds of the best
ideas for new businesses, along with case studies proving the
effectiveness of their approach. Also included with the book is a
code you can use to register for The Entrepreneur School, where you
can access exclusive webinars and supplementary material.