内容简介
Forget "business as usual". Don't believe everything youread about "best practices". There is no "magic bullet". When yourmarket changes, you have to change your strategy and take controlof your own success. You have to renew your business model. In aglobal market that is constantly evolving, you can't expect "magicbullets" or "best practices" - or any stand-alone businessphilosophy that many books and gurus offer - to guide your companythrough good times and bad. Instead you need to take an active rolein reviewing and retooling your strategies. You need to stopthinking "business as usual". You need "Business Model Renewal" - agroundbreaking book that provides a language and multipleframeworks for how to think about and implement business modelreinvention. A full-range guide to synthesizing and applying themost up-to-date thinking in business today, "Business ModelRenewal" challenges you to re-evaluate your methods, rethink youroptions, and reignite your organization. Constantly challenging themindset of "tried and true" numbers-based solutions such as marketshare, financials, and metrics, Gorchels integrates bothtraditional concepts and cutting-edge ideas to avoid the usual "onesize fits all" approach that can stifle a company's growth. You'lllearn how to build a custom-made business model that encompassesthe totality of how your company produces value - including design,infrastructure, culture, operations, and more. You'll learn how toadapt to newest emerging technologies, how to cope with the biggestmarket fluctuations, how to serve the latest demographic shifts,and how to plan ahead for your company's future. Envisioningbusiness model renewal efforts drives leaders and managers to dealwith the ambiguity of future thinking. Shifts in technology, marketneeds, and competitive arenas can never be known precisely, butmust nevertheless be anticipated. Scenario planning and othergroup-based, collaborative efforts to study the future aretherefore necessary components of business model renewal. So, too,is corporate culture, decision making, business model portfoliodesign, and change management. That's why the frameworks in thisbook touch on all of these facets. "Business Model Renewal" won'tgive you seven proven steps, five key principles, or even 10irrefutable laws. But it will challenge you to do the hard work ofbroadening the perspectives of your firm, the ecosystem in which itexists, the role of your personal leadership, and the followershipwithin your corporate culture.