THE SOCIAL INNOVATION IMPERATIVE: CREATE(ISBN=9780071754996)

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  • 版 次:1
  • 页 数:241
  • 字 数:
  • 印刷时间:2012年01月01日
  • 开 本:16开
  • 纸 张:胶版纸
  • 包 装:精装
  • 是否套装:否
  • 国际标准书号ISBN:9780071754996
作者:Sandra M. Bates  著出版社:McGraw-Hill出版时间:2012年01月 
内容简介
  The 6-step method for creating innovative offerings designed specifically for the social sector The Social Innovation Imperative explains why achieving innovation in social sectors, such as healthcare and education, is different from that of other sectors. Sandy Bates reveals her company's outcome-based innovation methodology to show leaders of corporations, nonprofits, and nonprofit how to identify unmet social needs, then create and deliver products or services to meet them. Sandra Bates is Executive Director and cofounder of the Center for Social Innovation at Strategyn, a product strategy and innovation management consulting firm.
作者简介

  Sandra M. Bates has worked with more than 50 companies, spanning dozens of industries, and more than 100 innovation initiatives, helping executive teams launch award-winning products, services, and programs. She most recently founded The Innovation Partners, a group focused on generating social impact through innovation. Bates was also the executive director and cofounder of the Strategyn Institute, where she engaged and trained hundreds of executives in the Outcome-Driven Innovation methodology, allowing her to enjoy both consulting and teaching others.


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