《Market Research Report on Chinese Outbound Tourist(City)Consumption(2015-2016)》

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  • 版 次:1
  • 页 数:
  • 字 数:
  • 印刷时间:2016年12月01日
  • 开 本:16开
  • 纸 张:胶版纸
  • 包 装:平装-胶订
  • 是否套装:否
  • 国际标准书号ISBN:9787200127102
作者:世界旅游城市联合会出版社:北京出版社出版时间:2016年12月 
内容简介
由世界旅游城市联合会所*的《中国公民出境< 城市>旅游消费市场调查报告(2015-2016)(英文版)》讲述的是世界旅游城市联合会(WTCF)自 2014 年开始,每年按时发布中国公民出境(城市)旅游消费市场调查,已历三载。此报告通过多视角、多维度的消费者调查,把握中国出境旅游市场的发展趋势,系统全面地归纳和展现中国出境游客的消费习惯与行为以及发生的变化,为广大会员城市和机构会员提供有益于市场运作和服务改进、了解中国出境游客的相应参考。
目  录
Preface
I Development Overview of International Tourism and China's Outbound Tourism
  Development overview of international tourism development in 2015
  Development overview of China's outbound tourism in 2015
II Characteristics of Chinese Outbound Tourist Groups
  Where are they from
  Where have they been
  Where will they go in the future
  What are their cultural characteristics
  What are their tourism characteristics
Ill Overseas Tourism Behaviors and Habits of Chinese Tourists
  Before the travel
  During the travel
  After the travel
IV Demands of Chinese Tourists for Overseas Tourism
  Information inquiry
  Visa processing
  Dining
  Accommodation
  Transportation
  Touring
  Shopping
  Entertainment
  Payment methods
V How to Attract Chinese Outbound Tourists
  What existing factors are attractive to them
  What are their concerns before travel
  How to attract them
VI Interests of Chinese Outbound Tourists in Theme Tourism
  Interests of Chinese outbound tourists in theme tourism
  Interests of Chinese outbound tourist in cruise tourism
  Who are interested in such theme tourism
VII Exploratory Research on Development Changes of China's Tourism Industries
VIII Suggestions for Overseas Tourism Cities and Relevant Tourism Agencies
Appendix  Questionnaire Used for the Survey

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