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您是否曾为职场中一次次的演讲、宣讲而倍感头疼？您是否曾在客户或对手面前不知道该如何组织语言？您是否曾苦于找不到“以情动人”和“以理服人”的结合点？您是否希望像故事大王那样将连珠妙语轻松顺畅地一一道来？您是否想为自己的产品和服务制订*妙的宣传方案？请翻开《讲故事——商占取胜之道》！

内容简介

您是否为职场中一次次的演讲和宣讲而备感头疼？您是否在客户和对手面前不知该如何组织语言？您是否希望能够像故事大王那样将连珠的妙语轻松顺畅地一一道来？那么就请翻开这本《讲故事——商战取胜之道》吧。书中逐项深入地介绍了“讲故事”的优势、过程以及成功案例，将交流、心理、职场三方面结合，教给读者如何在工作中“Ncver be boring”。在轻松愉快的阅读中掌握轻松愉快的交流方式。

作者简介

Doug Stevenson 13岁时在童子军中进行了人生中的第一次演讲。他在家乡芝加哥成为专业演员时才19岁。在22岁时，他搭着便车来到了好莱坞。在这儿，他在舞台上、电影里、电视和商业演出中扮演了从卡通人物snooPy到莎士比亚等形形色色的角色。在16年的演艺生涯中，他逐渐摸索

目　　录

Acknowledgements
Introduction
This Book is Right for You if....
PART ONE: Understand that Storytelling is Your Passport to Professional Success
1 Learn Why Storytelling is so Powerful
PART TWO: Use the Story Theater MethodTM to Make Your Presentations Come Alive
2 Realize that Great Stories Make Great Theater
3 Recognize that the Messenger is as Important as the Message
4 Connect with Your Audience via Non-Co-dependent Speaking
PART THREE: Choose the Right Story
5 Go on a Story Safari
6 Choose from the Seven Types of Stories
7 Differentiate Between First-Person Stories and Third-Person Stories
8 Go Deep and Tell the Truth to Add Insight

Acknowledgements Introduction This Book is Right for You if.... PART ONE: Understand that Storytelling is Your Passport to Professional Success 1 Learn Why Storytelling is so Powerful PART TWO: Use the Story Theater MethodTM to Make Your Presentations Come Alive 2 Realize that Great Stories Make Great Theater 3 Recognize that the Messenger is as Important as the Message 4 Connect with Your Audience via Non-Co-dependent Speaking PART THREE: Choose the Right Story 5 Go on a Story Safari 6 Choose from the Seven Types of Stories 7 Differentiate Between First-Person Stories and Third-Person Stories 8 Go Deep and Tell the Truth to Add Insight PART FOUR: Craft a Compelling Story 9 Ask Yourself, "What's the Point?" 10 Write the Way You Talk -- Talk onto Paper 11 Follow the Nine Steps of Story Structure 12 Brand Your Message with a Phrase that Pays 13 Link Your Openings, Closings, and Transitions 14 Create a Cast of Characters Your Audience Will Care About 15 Incorporate Comedy so Listeners Laugh While They Learn 16 Build Drama to Keep Your Audience on the Edge of Their Seats PART FIVE: Put Your Story on its Feet 17 Move it or Lose'em with Show and Tell 18 Use Physical Language so Participants See What You' re Saying 19 Use Vocal Language so Your Audience Feels What You're Saying 20 Act out Conversations Between Characters 21 Use Emotional Language so Listeners Connect with What You're Saying 22 Conduct "Walk and Talk" Rehearsals PART SIX: Present Stories that Capture and Keep Attention 23 Stand in Your Power 24 Connect Your Mind, Body, and Spirit 25 Engage the Audience with Interaction Techniques 26 Brand Your Message with Cards and Posters 27 Heighten Your Impact with Audio/Visual/Technical Support A Final Word APPENDIX A: Wall Signs for Your Office APPENDIX B: Recommended Reading APPENDIX C: Resource List of Professional Organizations, Websites, and Training Story Theater Retreats & Seminars About the Author

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