内容简介
Stories of good design can fire imaginations and creativity. The first 'Hall of Fame' published by ICSID, the International Council of Societies of Industrial Design, sheds light on the characteristics successful companies adopt as an essential part of their strategy to succeed with design.
Through these stories, we learn that success in design can only be achieved when a company develops a general consciousness of design and innovation alongside the other fundamental aspects of successful business which need to be in place. Design is no miracle cure, but it is a tool by which companies who know how to harness the benefits of design, not only sustain, but increase their success, whether IBM or Crown of America, Fiskars or iitalla of Finland or Duravit or Miele of Germany.
Through these stories, we learn that success in design can only be achieved when a company develops a general consciousness of design and innovation alongside the other fundamental aspects of successful business which need to be in place. Design is no miracle cure, but it is a tool by which companies who know how to harness the benefits of design, not only sustain, but increase their success, whether IBM or Crown of America, Fiskars or iitalla of Finland or Duravit or Miele of Germany.