Companies Searching for Excellence in Design 广告设计

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  • 版 次:
  • 页 数:207
  • 字 数:
  • 印刷时间:
  • 开 本:8开
  • 纸 张:铜版纸
  • 包 装:精装
  • 是否套装:否
  • 国际标准书号ISBN:9783899390605
作者:本社 编出版社:Oversea Publishing House
内容简介
Stories of good design can fire imaginations and creativity. The first 'Hall of Fame' published by ICSID, the International Council of Societies of Industrial Design, sheds light on the characteristics successful companies adopt as an essential part of their strategy to succeed with design.
Through these stories, we learn that success in design can only be achieved when a company develops a general consciousness of design and innovation alongside the other fundamental aspects of successful business which need to be in place. Design is no miracle cure, but it is a tool by which companies who know how to harness the benefits of design, not only sustain, but increase their success, whether IBM or Crown of America, Fiskars or iitalla of Finland or Duravit or Miele of Germany.
目  录
Review
 Preface
  Peter Butenschon
 In Search of Success with Design Learning from Best Practice
  Peter Zec
 The Emergence of the Industrial Design Profession in the United States
John Heskett
Defining Design in the 20th Century
Conway Lloyd Morgan
The Development of Industrial Design in Asia
Darlie O. Koshy, Singanapalli Balaram
Companies
AEtE Design
AEG
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