出版历史与文化简明英语教程（国际出版与传播英语系列教材）

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该教材以文字与图书的发展史及印刷技术的革新为主线，系统梳理人类出版史上出现过的文字、图书形式、出版形态及其规模化发展的原因，以独特的视角解析基督教的发展及文艺复兴等历史重大事件对图书出版业的促进作用，分析统治阶级对图书、印刷及出版的态度及管制方式对出版业的影响与桎梏，揭示出社会变革、技术革新、文化繁荣与出版业发展之间的相互影响与相互促进作用。

叶文芳，北京印刷学院新闻出版学院，副教授。从事西方文学文化教学研究多年，曾出版教材专著多部，其中在我社出版的《西方出版贸易实务》今年获“十二五”普通高等教育本科*规划教材。

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Section A The Promotion and Strategies from the
Government
After about 30 years of development since the reform and opening-up, China’s economic strength and status have been acclaimed for the dramatic changes. As part of the national economy, the publishing industry has shared the rapid economic development and has become one of the most in?uential industries because both of its cultural implications and economic signifcances. China’s overall economy has been continuously expanding outward to develop overseas markets and the label of “Made in China” is becoming increasingly well-known, by striking contrast, however, its publishing industry has been confned to the domestic market. Both publishing products and brands have failed to truly enter into the international market. Namely, while China is enjoying huge surplus in overall international trade, its publishing industry is undergoing huge defcit. In 1995, Chinese government officially released the statistics for trade in book copyright for the frst time. By 2006 there have been 12 years of offcial statistics and the core of which are summarized in Table 1, while Fig. 1 portrays China’s performance in licensing arena more visually