国际商务管理

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版次：1
页数：
字数：
印刷时间：2006年02月01日
开本：
纸张：胶版纸
包装：平装
是否套装：否
国际标准书号ISBN：9787306026590
作者:胡松华编著出版社:中山大学出版社出版时间:2006年02月

目　　录

Preface
Chapter 1 Challenge of International Business Management
Opening Case Galanz: A Workshop of the World
1.1 Singificance of International Business
1.2 The Role of International Business Environment
1.3 Decision-making Function of International managers
1.4 Summary
1.5 Scenario Analysis
Chapter 2 Modes of Internation Business
Opening Case A Global Challenge for Kodak
2.1 Basic Types of Entry Modes
2.2 A Comparison of Enty Modes
2.3 Selecting the Mode of Entry
2.4 Summary

Preface Chapter 1 Challenge of International Business Management Opening Case Galanz: A Workshop of the World 1.1 Singificance of International Business 1.2 The Role of International Business Environment 1.3 Decision-making Function of International managers 1.4 Summary 1.5 Scenario Analysis Chapter 2 Modes of Internation Business Opening Case A Global Challenge for Kodak 2.1 Basic Types of Entry Modes 2.2 A Comparison of Enty Modes 2.3 Selecting the Mode of Entry 2.4 Summary 2.5 Scenario Analysis Chapter 3 International Investment: Theory and Practice Opening Case mestle's Global Drive 3.1 The Scope of International Investment 3.2 The MNE: Evolution, Structure, and Characteristics 3.3 FDI Theories and Theories of the MNE 3.4 Porter's Diamond Model 3.5 Summary Closing Case Aflac's Success in Japan Chapter 4 International Trade: Theory and Policy Opening Case Trade Between the U.S. and China 4.1 Rationale of International Trade 4.2 International Trade Barriers 4.3 International Trading System 4.4 Summay Chapter 5 International Trade Practice Opening Case Which Bank Should the Documents Be Presented to? 5.1 International Trade Terms 5.2 Remittance and Collection 5.3 Letter of Credit(L/C) 5.4 Summary 5.5 Scenario Analysis Chapter 6 Global Strategic Management Opening Case The Rise of Haier as a Global Manufacturer 6.1 The Nature of Global Strategic management 6.2 Global Strategic Formulation 6.3 Global Strategy Implementation 6.4 Global Strategic Control 6.5 Summary Chapter 7 Global Organization Design Opening CaseProcter & Gamble's Overhaul: Organiztion 2005 7.1 International Division Structure 7.2 Global Product Structure 7.3 Global Geographic Structure 7.4 Global Functional Structure 7.5 Global Matrix Structure 7.6 Summary Chapter 8 International Investment Management Opening Case "IBM PC" Goes to Lenovo 8.1 Forms of Foreign Direct Investment 8.2 managing Foreign Exchange Risks 8.3 Cost of Capital for International Investment 8.4 Investment Approaches 8.5 Feasibility Study for Interantional Projects Chapter 9 Global Operation Management Chapter 10 Global Supply Chain Management Appendix Glossary Bibliography

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