内容简介
“I have observed several hundred salespeople who were taughtto use deceptive practices like ‘bait and switch’ and encouraged toplay negotiation games with customers. They were so stressed bythis behavior that they suffered from a high incidence of alcoholand substance abuse, divorce, job-jumping, and low productivity. Inthe same industry, I have observed countless people who had beentaught to sell with high integrity. Ironically, their customersatisfaction, profit margins, and salesperson retention weresignificantly higher.” — Ron Willingham
If you’ve tried manipulative, self-focused selling techniquesthat demean you and your customer, if you’ve ever wondered ifselling could be more than just talking people into buying, thenIntegrity Selling for the 21st Century is the book for you. Itsconcept is simple: Only by getting to know your customers and theirneeds — and believing that you can meet those needs — will youenjoy relationships with customers built on trust. And only then,when you bring more value to your customers than you receive inpayment, will you begin to reap the rewards of high sales.
If you’ve tried manipulative, self-focused selling techniquesthat demean you and your customer, if you’ve ever wondered ifselling could be more than just talking people into buying, thenIntegrity Selling for the 21st Century is the book for you. Itsconcept is simple: Only by getting to know your customers and theirneeds — and believing that you can meet those needs — will youenjoy relationships with customers built on trust. And only then,when you bring more value to your customers than you receive inpayment, will you begin to reap the rewards of high sales.