Sustainable Excellence: The Future of Business in a Fast-Changing World 世界未来经济pdf/txt下载_在线阅读全文

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HOW THE WORLD’S MOST INFLUENTIAL COMPANIES ARE BUILDINGBUSINESS STRATEGIES THAT TACKLE THE BIGGEST GLOBAL CHALLENGES
Today’s businesslandscape is changing in fundamental ways: Natural resources aregrowing ever more scarce and expensive. Technology and changingconsumer expectations are making transparency a fact of life. Therise of emerging economies creates vast market opportunities forcompanies—and better living standards for hundreds of millions. InSustainable Excellence, Aron Cramer and Zachary Karabell tell thestories of the companies who are transforming themselves byresponding to these paradigm shifts and in the process shaping thefuture.

<div>HOW THE WORLD’S MOST INFLUENTIAL COMPANIES ARE BUILDING
BUSINESS STRATEGIES THAT TACKLE THE BIGGEST GLOBAL CHALLENGES</div>
<div>        Today’s business
landscape is changing in fundamental ways: Natural resources are
growing ever more scarce and expensive. Technology and changing
consumer expectations are making transparency a fact of life. The
rise of emerging economies creates vast market opportunities for
companies—and better living standards for hundreds of millions. In
Sustainable Excellence, Aron Cramer and Zachary Karabell tell the
stories of the companies who are transforming themselves by
responding to these paradigm shifts and in the process shaping the
future.</div>
<div>         From their
work with these Global 1000 companies, Cramer and Karabell know
firsthand how business can successfully grapple with big-picture
issues like resource scarcity, supply chain complexities, and the
diverse expectations of government and the public. In Sustainable
Excellence, they tell the story of how Coca-Cola and Greenpeace
collaborated on a refrigerator that fights climate change. They
show how companies like Best Buy and Nike are transforming the very
products they sell to deliver more value to consumers with less
waste. They recount how GE and Google created an innovative
partnership that is developing “smart grids” that radically reduce
energy use. And they show how business leaders like Starbucks’
founder and CEO Howard Schultz put sustainable excellence at the
center of his company’s business strategy.</div>
<div>         Through these
and other fascinating stories, Sustainable Excellence makes the
case for a different way of doing business—one that will define
both business success and economic vitality in the 21st
century.</div>

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Sustainable Excellence: The Future of Business in a Fast-Changing World 世界未来经济

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