内容简介
Globalization, the economic uncertainties, and the explosive growth of information and communication technologies have transformed the business world radically. A constant pres- sure on companies to reduce costs while improving quality, efficiency, service and innova-tion, is on the daily agenda. In this complex and continuously evolving environment, a company's ability to react to the challenges becomes of vital importance.
In this new business reality, managers must have the ability to make decisions quicklyand thoroughly, by taking evidence into account, and evaluating consequences and alterna-tive plans in terms of growth, profitability and acceptable risk. In today'-s environment, be-ing able to make good and fast decisions in all areas of business, including financial and riskmanagement, marketing strategy and customer understanding, production and logistics, pro-curement and supply chain management, human resources management and development,IT-based process redesign, is becoming strategically important.
In this new business reality, managers must have the ability to make decisions quicklyand thoroughly, by taking evidence into account, and evaluating consequences and alterna-tive plans in terms of growth, profitability and acceptable risk. In today'-s environment, be-ing able to make good and fast decisions in all areas of business, including financial and riskmanagement, marketing strategy and customer understanding, production and logistics, pro-curement and supply chain management, human resources management and development,IT-based process redesign, is becoming strategically important.