support instructors who prefer to lead a discussion-oriented
and engaging course. Recognizing the challenges that our world
presents for the communication students of the 21st century, the
new edition includes enhanced ESL coverage and coverage of ethical,
cultural, and technological issues, while also reemphasizing the
focus on skill-building to promote the development of personal and
professional relationships in real world and virtual
settings.
本书是传播学入门教材,书中系统地介绍了各种传播学原理、多渠道的个体沟通和群体传播方式。本书为21世纪的传播学学生提供了参与性和互动性极强的学习方法,大量生动而真实的案例使得学生们能够切实掌握当今*的传播手段。这本教材自1984年问世以来,一直受到业内的肯定和读者的欢迎,不断再版。传播学在中国现今发展背景下有强劲的发展态势,本书为中国读者完整地呈现了这门发端于西方的学科的一个较为系统的面貌,是一本将理论、实践、学术启迪和操作指南完美结合的著作。其通俗性和可操作性不仅能满足对传播学感兴趣的读者的需求,也能使各界人士获得实践上的启迪。