内容简介
YaYa CEO Ferrazzi works with "Inc." writer Raz to explain the
guiding principles he has mastered over a lifetime of reaching out
to explain what it takes to build the kind of lasting, mutually
beneficial relationships that lead to professional and personal
success.
作者简介
KEITH FERRAZZI is founder and CEO of Ferrazzi
Greenlight. He recently served as CEO of YaYa media, an interactive
company. Before joining YaYa, he was chief marketing officer for
Starwood Hotels & Resorts Worldwide, and CMO at Deloitte
Consulting, where he was the the youngest partner in their history.
Named one of the "40 Under 40" busines leaders by Crain's Business,
Ferrazzi is a frequent writer and commentator for The Wall Street
Journal, Harvard Business Review, Inc., CNN, and CNBC. He lives in
Los Angeles. TAHL RAZ is a former reporter at Inc.
magazine.