内容简介
Based on a five-year, 7,000-company study
The vast majority of small businesses stay small–and not bychoice. Only the most savvy and persistent–a tiny one tenth of onepercent–break through to the very highest ranks. In TheBreakthrough Company, technology CEO and Fortune 500 consultantKeith McFarland draws upon an extensive empirical study to revealexactly how everyday companies become extraordinary, showing thatbreakthrough success is associated with a clearly identifiable setof strategies and skills that anyone in any business canemulate–from small startup to industry leader.
With powerful and specific action steps concluding eachchapter–and invaluable advice on virtually every page from businessleaders who’ve taken their companies to extraordinary levels ofgrowth and profitability–The Breakthrough Company is stuffed withreal-world tools and myth-busting insights that can be used byanyone wanting his or her business to join this exclusivecircle.
“Think Good to Great for those still small enough to thinkbig.”
The vast majority of small businesses stay small–and not bychoice. Only the most savvy and persistent–a tiny one tenth of onepercent–break through to the very highest ranks. In TheBreakthrough Company, technology CEO and Fortune 500 consultantKeith McFarland draws upon an extensive empirical study to revealexactly how everyday companies become extraordinary, showing thatbreakthrough success is associated with a clearly identifiable setof strategies and skills that anyone in any business canemulate–from small startup to industry leader.
With powerful and specific action steps concluding eachchapter–and invaluable advice on virtually every page from businessleaders who’ve taken their companies to extraordinary levels ofgrowth and profitability–The Breakthrough Company is stuffed withreal-world tools and myth-busting insights that can be used byanyone wanting his or her business to join this exclusivecircle.
“Think Good to Great for those still small enough to thinkbig.”