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作者:Reinhard Mohn 编出版社:Random House US出版时间:1996年05月
- 版 次:1
- 页 数:265
- 字 数:
- 印刷时间:1996年05月01日
- 开 本:32开
- 纸 张:胶版纸
- 包 装:精装
- 是否套装:否
- 国际标准书号ISBN:9780385485937
American management's lack of knowledge about, or even interest
in, how foreign managers think reduces the number of options
available to us. This, in turn, not only weakens American firms in
international competition, but even in dealing adaptively with the
future as it arrives within our own society.
In the United States, truly novel ideas about management usually
come from the fringes of management, or from new or small companies
headed by innovative, small-firm entrepreneurs. Yet the company
headed by Reinhard Mohn is a $14-billion multinational, with 57,000
employees. Founded in 1835 as a small-town printer of religious
books and hymnals, it is today one of the world's biggest private
media conglomerates.
It is the scale and success of Bertelsmann, rebuilt by Mr. Mohn
virtually from scratch since World War II, that commends attention
to his words.
If American managers are to succeed in the global economy, they
will need to broaden their range of reading, starting, perhaps,
right here. -- Alvin Toffler, From The Introduction --
Review
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