内容简介
We live in an exciting and rapidly changing time—every day itseems new inventions and innovations that change our way of lifearrive on the scene. But while our day-to-day lives have becomeeasier, the larger picture is now more complicated. Businesses arealso faced with this quandary. Change is occurring in the economicsphere as quickly and often as it is in our individual lives, andthe new global economy is presenting even more challenges tocompanies that must operate in an often unfamiliar worldwide arena.As a result, the modern business world is in dire need of acomplete overhaul if companies are to adapt to an environment thatis far different from the one in which they initially achievedsuccess.