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内容简介

本书共50个单元，选编了涉及经济、银行、金融、保险、财会、统计、物流、证券、外汇、产品、质量、品牌与商标等文章计50篇，文章内容新、涵盖面广，可有效拓展学习者的阅读面和知识面，使学习者在阅读过程中能更加深入地探究各有关领域，为以后从事实际工作打下较牢固的基础。本书可作商务英语、国贸等专业的教材，也是外经贸人员提高自己更新知识的阅读必备。

作者简介

戎林海，1957年牛，江苏常州人，英语语言文学硕上，教授。江苏省高校外语教学研究会理事、江苏省语言学会理事、常州市翻译协会会长、常州市语言学会副会长、常州工学院外国语学院院长。长期从事英美文学、翻译学、跨文化交际学等学术研究，著有《跨越文化障碍》、《当代

目　　录

Unit 1 Scarcity and Efficiency：the Twin Themes of Economics
Exercises
Unit 2 The Three Problems of Economic Organization
Exercises
Unit 3 The Principle of Comparative Advantage
Exercises
Unit 4 What Is Logistics
Exercises
Unit 5 Logistical Operation
Exercises
Unit 6 Tips to Establish Your Good Business Reputation
Exercises
Unit 7 Business Law
Exercises

Unit 1 Scarcity and Efficiency：the Twin Themes of Economics Exercises Unit 2 The Three Problems of Economic Organization Exercises Unit 3 The Principle of Comparative Advantage Exercises Unit 4 What Is Logistics Exercises Unit 5 Logistical Operation Exercises Unit 6 Tips to Establish Your Good Business Reputation Exercises Unit 7 Business Law Exercises Unit 8 Everyday Etiquette for Office Life Exercises Unit 9 A Brief Introduction to Accounting Exercises Unit 10 Basic Principles of Accounting Exercises Unit 11 How Bank Works？ Exercises Unit 12 The Evolution of Money Exercises Unit 13 The Stock Market Exercises Unit 14 Foreign Exchange Exercises Unit 15 Exchange Rates Exercises Unit 16 International Trade Exercises Unit 17 Classical Theories of Trade Exercises Unit 18 Free Trade or Fair Trade Exercises Unit 19 International Institutions Exercises Unit 20 Institutional Pillars of International Business Exercises Unit 21 The World Trade Organization Exercises Unit 22 The Product Lifle Circle Exercises Unit 23 The Quality Imperative Exercises Unit 24 Product Brands and Trademarks Exercises Unit 25 The Joint International Venture Exercises Unit 26 Multinational Corporations Exercises Unit 27 Multinational Enterprises Are Regional，Not Global Exercises Unit 28 Transfer Pricing in Multinational Companies Exercises Unit 29 Insurance Exercises Unit 30 Marine Insurance Exercises Unit 31 Elements of Communication Exercises Unit 32 Main Forills of Communication in Business Exercis6s Unit 33 The Changing Concept of Marketing Exercises Unit 34 Market and Marketing Exercises Unit 35 The Importance of Marketing Exercises Unit 36 The Role and Activities of Promotion Exercises Unit 37 Personal Selling Exercises Unit 38 Branding and Brand Equity Exercises Unit 39 Going Global Exercises Unit 40 Globalization Perspectives Exercises Unit 41 Globalization versus Regionalization：Which Way for the Multinational？(1) Exercises Unit 42 Globalization versus Regionalization：Which Way for the Multinational？(2) Exercises Unit 43 International Marketing Exercises Unit 44 Marketing Planning Exercises Unit 45 International Human Resource Management Exercises Unit 46 Mission Statement Exercises Unit 47 E-commerce：A Kind of New Commercial Tool Exercises Unit 48 Outline of E-business Exercises Unit 49 How the Credit Card Captured America Exercises Unit 50 Will Cash Completely Vanish？ Exercises

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