内容简介
Shameless exploitation has never been more fun nor done moregood for more people than when done by Newman’s Own—the first greenfood company to use all-natural ingredients, and still the mostsuccessful.
It was 1982 when Paul Newman and A. E. Hotchner made their forayinto local gourmet shops with bottles of their homemade saladdressing. The venture was intended to be a lark, a way to poke funat the traditional way the market operates. Hurdling obstacle afterobstacle, they created the first company to mass-market all-naturalproducts, eliminating the chemicals, gums, and preservatives thatexisted in food at the time. This picaresque saga is the inspiringstory of how the two friends parlayed the joke into amultimillion-dollar company that gives all its profits tothe less fortunate without spending money on galas, mailings, andother expensive outreaches. It also serves as a textbook forfoundations and charitable organizations looking to do the mostgood they can with what they have.
It was 1982 when Paul Newman and A. E. Hotchner made their forayinto local gourmet shops with bottles of their homemade saladdressing. The venture was intended to be a lark, a way to poke funat the traditional way the market operates. Hurdling obstacle afterobstacle, they created the first company to mass-market all-naturalproducts, eliminating the chemicals, gums, and preservatives thatexisted in food at the time. This picaresque saga is the inspiringstory of how the two friends parlayed the joke into amultimillion-dollar company that gives all its profits tothe less fortunate without spending money on galas, mailings, andother expensive outreaches. It also serves as a textbook forfoundations and charitable organizations looking to do the mostgood they can with what they have.