编辑推荐
From publishers weekly
The Responsibility
Revolution is underway, and it's challenging the importance of the
bottom line, argues Sanders (Love Is the Killer App), former
CSO of Yahoo. Both consumers and employers have turned away from
price consciousness to demand that companies make a difference to
society through their products, manufacturing methods,
environmental efforts and community outreach. According to the
author, casual consumers now represent the minority; mindful
consumers have brought in a new value system, paying as much
attention to a company's environmental and social policies as to
its pricing structures. Companies that do not clean up their acts
will be left in the dust, losing customers who want their money to
go toward good causes and employees who place more importance on
green factors and job satisfaction than pay scale. Through success
stories like Horst Rechelbacher, the brains behind the ecologically
sound cosmetics company Aveda, and Lee Scott's greening of Wal-Mart
in 2004, Sanders makes a compelling argument for the necessity for
businesses to appeal to their customers' hearts as well as their
wallets. (Sept.)
Copyright © Reed Business Information, a division of Reed
Elsevier Inc. All rights reserved.
From Booklist
Sanders was the chief solutions officer at Yahoo! In his previous
book, Love Is the Killer App: How to Win Business and Influence
Friends (2003), he described how to have a more fulfilling career
by focusing on how to help others rather than just getting ahead.
Now he is on a mission to get out the word on the responsibility
revolution. With the instant access to information that the
Internet provides, customers, social groups, and investors are
paying close attention to the way corporations are dealing with
issues such as the environment and fair treatment of employees.
Corporations such as General Electric, Wal-Mart and Dell have made
drastic changes to their energy and recycling policies, at first
because they were shamed into it, and later because the changes
saved them money. Sanders says that social responsibility is
becoming the most important issue for the next generation of
consumers, and any company that does not join the revolution will
be left in the dust. His tips will help any company to reduce its
footprint and become what he calls a “Soldier Saver.” --David
Siegfried
内容简介
Even the actions of a single person can help to change the
world. How? Through simple acts of leadership and compassion. Open
up this book, and discover the true stories of people whose actions
have caused a chain reaction at work and in their communities.
Among them:
A manager who gives an employee some supportive praise, and as a
result literally saves his life (page 231).
A small group of bank tellers who spearhead a movement to raise
millions of dollars for breast cancer, making it the biggest
fundraiser in North America, and enhancing their company’s
reputation (page 213).
A sales manager who gets a copy of a groundbreaking book that leads
to a transformation of the company’s operations. As a result,
hundreds of millions of pounds of carpet waste avoid the landfill,
and the company sparks a revolution in its industry (page 12).
作者简介
TIM SANDERS is the author of Love Is the Killer App and a
top speaker on the lecture circuit. He was the chief solutions
officer at Yahoo!Inc. from 2001to 2005, where he worked on
next-generation business strategies. He has been featured in
Time and USA TODAY, and has appeared on Today,
CNN, Fox and Friends, Tucker Carlson, and on national
radio. He lives in Los Angeles, California.