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Corporate Information Strategy And Manegement. 6th ed.公司咨讯策略与管理

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版次：1
页数：726
字数：
印刷时间：2002年08月01日
开本：16开
纸张：胶版纸
包装：平装
是否套装：否
国际标准书号ISBN：9780071122924

作者:Lynda M. Applegate 等著出版社:Oversea Publishing House出版时间:2002年08月

内容简介

Corporate Information Strategy and Management: Text and Cases 6/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader’s experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

目　　录

Introduction: Challenges of Managing in a Network Economy
Theme 1: Market Structure and Industry Dynamics
Theme 2: Evolving Business Models
Theme 3: IT Impact
Theme 4: Prioritizing IT Investments
Theme 5: Assimilation and Organizational Learning
Phase 1. Opportunity Identification and Investment
Phase 2. Organizational Learning and Adaptation
Theme 6: Buy versus Make
Theme 7: Partnership among Key Constituencies as IT Evolves
Theme 8: Protecting IT Assets and Managing Risks
Theme 9: Pervasive Computing: Opportunities andRisks Summary
Appendix A Analyzing the Strategic Impact of IT
Support

Introduction: Challenges of Managing in a Network Economy Theme 1: Market Structure and Industry Dynamics Theme 2: Evolving Business Models Theme 3: IT Impact Theme 4: Prioritizing IT Investments Theme 5: Assimilation and Organizational Learning Phase 1. Opportunity Identification and Investment Phase 2. Organizational Learning and Adaptation Theme 6: Buy versus Make Theme 7: Partnership among Key Constituencies as IT Evolves Theme 8: Protecting IT Assets and Managing Risks Theme 9: Pervasive Computing: Opportunities andRisks Summary Appendix A Analyzing the Strategic Impact of IT Support Turnaround Factory Strategic Case I-l:A Tale of Two Airlines in the Network Age: Or Why the Spirit of King George Is Alive and Well! MODULE ONE BUILDING THE NETWORK ECONOMY: MARKETS AND MODELS Chapter 1 Creating Business Advantage with IT Forces That Shape Business Strategy Value Chain Analysis Industry and Competitive Analysis Strategic Grid Analysis Analyzing the Impact of IT on Strategic Decision Making Can IT Be Used to Reengineer Core Value Activities and Change the Basis of Competition? Can IT Change the Nature of Relationships and the Balance of Power among Buyers and Suppliers? Can IT Build or Reduce Barriers to Entry? Can IT Increase or Decrease Switching Costs? Can ITAdd Value to Existing Products and Services or Create New Ones? Summary Chapter 2 Crafting Business Models Business Models: Something Old and Something New Classifying Business Models Businesses Built on a Networked Infrastructure Focused Distributors Portals Producers Businesses That Provide Networked Infrastructure Infrastructure Distributors Infrastructure Portals Infrastructure Producers Infrastructure Service Providers Evolving Business Models Evolving the American Express Interactive Business Model Evolving the Amazon.com Business Model Summary Appendix Business Model Revenue, Cost, and Asset Options …… MODULE 2 BUILDING THE NETWORK ECONOMY:CAPABILITIES AND ORGANIZAION MODULE 3 MANAGING NETWORKED INFRASTRUCTURE AND OPERATIONS MODULE 4 MANAGING AND LEADING A NETWORKED IT ORGANIZATION Annotated Bibliography

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