HBR’s 10 Must Reads On Strategy 哈佛商学院必读:战略

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  • 版 次:1
  • 页 数:266
  • 字 数:
  • 印刷时间:2011年02月01日
  • 开 本:16开
  • 纸 张:胶版纸
  • 包 装:平装
  • 是否套装:否
  • 国际标准书号ISBN:9781422157985
作者:Harvard Business Review 著出版社:McGraw-Hill出版时间:2011年02月 
内容简介
  Is your company spending too much time on strategydevelopment--with too little to show for it?
  If you read nothing else on strategy, read these 10 articles.We've combed through hundreds of Harvard Business Review articlesand selected the most important ones to help you catalyze yourorganization's strategy development and execution.
  HBR's 10 Must Reads on Strategy will inspire you to:
  ? Distinguish your company from rivals
  ? Clarify what your company will and won't do
  ? Craft a vision for an uncertain future
  ? Create blue oceans of uncontested market space
  ? Use the Balanced Scorecard to measure your strategy
作者简介

  HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further.
  HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever-changing business environment.
 Classic ideas, enduring advice, the best thinkers: HBR's 10 Must Reads.

目  录

1. What Is Strategy? Porter, Michael E.
2. The Five Competitive Forces That Shape Strategy Michael E. Porter
3. Building Your Company's Vision Collins, James C. and Porras, Jerry I.
4. Reinventing Your Business Model Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann
5. Blue Ocean Strategy W. Chan Kim and Renée Mauborgne
6. The Secrets to Successful Strategy Execution Gary L. Neilson, Karla L. Martin, and Elizabeth Powers
7. Using the Balanced Scorecard as a Strategic Management System Robert S. Kaplan and David P. Norton
8. Transforming Corner-Office Strategy into Frontline Action Orit Gadiesh and James L. Gilbert
9. Turning Great Strategy into Great Performance Michael C. Mankins and Richard Steele
10. Who Has the D?: How Clear Decision Roles Enhance Organizational Performance Paul Rogers and Marcia Blenko

 


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