在线企业参考大全 Starting an Online Business All-in-One Desk Reference For Dummies

作者简介：Shannon Belew is the co-owner of several online businesses: bizoffice.com, allbizopps.com, allsmallbiz.com, workathome1.com, top10workathome.com, todayshomeoffice.com, and avespamedia.com. Bizoffice.com is a nationally recognized, award-winning global provider of resources for small and home businesses. Shannon writes the Huntsville Times’ column “Today’s Home Office;” has authored magazine and newspaper articles; and founded the public relations firm aVespa Media, Inc. Her clients have appeared in such venues as Inc. magazine. She has also consulted for an Internet provider, advising companies on developing and reengineering their online presence.  

Eleven minibooks comprising nearly 800 pages offer would-be online entrepreneurs all the information they need to launch an e-business and succeed in today's marketplace
Unlike competing guides, this book explains how to redesign a site, retool marketing strategies, and run a nonprofit site as well as offering in-depth coverage of how to secure a site and move from retail to e-tail
Minibooks cover online business basics, legal and accounting matters, Web site design, operational issues once a business is up and running, Internet security, how to boost sales, taking a brick-and-mortar business online, storefront selling at eBay and elsewhere, fundraising at a nonprofit site, running a niche e-business, and advanced e-commerce techniques and strategies