内容简介
You've got a good idea. You know it could make a crucialdifference for you, your organization, your community. You presentit to the group, but get confounding questions, inane comments, andverbal bullets in return. Before you know what's happened, youridea is dead, shot down. You're furious. Everyone has lost: Thosewho would have benefited from your proposal. You. Your company.Perhaps even the country.
It doesn't have to be this way, maintain JohnKotter and Lorne Whitehead. In Buy-In, they reveal how to win thesupport your idea needs to deliver valuable results. The key?Understand the generic attack strategies that naysayers andobfuscators deploy time and time again. Then engage theseadversaries with tactics tailored to each strategy. By "inviting inthe lions" to critique your idea--and being prepared forthem--you'll capture busy people's attention, help them grasp yourproposal's value, and secure their commitment to implementing thesolution.
The book presents a fresh and amusing fictionalnarrative showing attack strategies in action. It then providesseveral specific counterstrategies for each basic category theauthors have defined--including:
It doesn't have to be this way, maintain JohnKotter and Lorne Whitehead. In Buy-In, they reveal how to win thesupport your idea needs to deliver valuable results. The key?Understand the generic attack strategies that naysayers andobfuscators deploy time and time again. Then engage theseadversaries with tactics tailored to each strategy. By "inviting inthe lions" to critique your idea--and being prepared forthem--you'll capture busy people's attention, help them grasp yourproposal's value, and secure their commitment to implementing thesolution.
The book presents a fresh and amusing fictionalnarrative showing attack strategies in action. It then providesseveral specific counterstrategies for each basic category theauthors have defined--including: