如何于同一时间达到更多目标 The Three Tensions: Winning the Struggle

作者简介：Dominic Dodd is a senior advisor of Marakon Associates. Since joining the firm in 1989, he has been a managing partner and Marakon's worldwide director of marketing and communications. He lives in London.

 

A manager argued that he could either increase his business unit's margins or its sales, but not both. His chief executive reminded him of the time when people lived in mud huts and faced the stark choice between light and heat: punch a hole in the side of your hut and you let the daylight in but also the cold, or block up all the openings and you stay warm but sit in darkness. The invention of glass made it possible to overcome the dilemma—to let in the light but not the cold. How then, he asked his manager, will you resolve your dilemma between no sales or no margin improvement? Where is the glass?

Foreword
Introduction
1 The Corporate Cycle
2 Profitability vsGrowth
3 Today vsTomorrow
4 Whole vsParts
5 Breaking the Corporate Cycle
6 The Next Big Thing
Appendix A: Market Value and Batting Average
Appendix B: Our Research Methodology
Notes
Selected Reading
Acknowledgments
About the Authors
Index