内容简介
Twitter Marketing: An Hour a Day is the ultimate step-by-stepguide to developing a businesss Twitter strategy, implementing thecampaign, and then measuring and reporting on the results.
The first part of the book quickly gets readers up to speed ontoday's Twitterverse, discussing Twitter's fascinating demographicsand showing how the innovative platform is being used successfullyby companies large and small. Readers are then guided throughgetting on the service, finding and attracting followers, usingsearch and other tools, and mastering all of the unique Twitterconventions.
The first part of the book quickly gets readers up to speed ontoday's Twitterverse, discussing Twitter's fascinating demographicsand showing how the innovative platform is being used successfullyby companies large and small. Readers are then guided throughgetting on the service, finding and attracting followers, usingsearch and other tools, and mastering all of the unique Twitterconventions.