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内容简介

　　“...Extraordinary: Gibbs has popped the hood and taken apartthe engine of commercial design and development, showing us eachindividual part and explaining fit, form and function.”—YaromirSteiner, Founder, Chief Executive Officer, Steiner + Associates“...the most comprehensive and expansive book ever written onthe subject of Retail Real Estate Development. Gibbs is byfar the most prominent advocate for reforming retail planning anddevelopment in order to return American cities to economic andphysical prominence” –Stefanos Polyzoides, Moule Polyzoides Architects Urbanists

　　The retail environment has evolved rapidly in the past fewdecades, with the retailing industry and its placement and designof "brick-and-mortar" locations changing with evolvingdemographics, shopping behavior, transportation options and adesire in recent years for more unique shopping environments.
　　Written by a leading expert, this is a guide to planning forretail development for urban planners, urban designers andarchitects. It includes an overview of history of retail design, alook at retail and merchandising trends, and principles for currentretail developments.

<div>　　“...Extraordinary: Gibbs has popped the hood and taken apart
the engine of commercial design and development, showing us each
individual part and explaining fit, form and function.”—Yaromir
Steiner, Founder, Chief Executive Officer, Steiner + Associates
“...the most comprehensive and expansive book ever written on
the subject of Retail Real Estate Development.  Gibbs is by
far the most prominent advocate for reforming retail planning and
development in order to return American cities to economic and
physical prominence” –Stefanos Polyzoides, Moule &
Polyzoides Architects & Urbanists 
 
　　The retail environment has evolved rapidly in the past few
decades, with the retailing industry and its placement and design
of "brick-and-mortar" locations changing with evolving
demographics, shopping behavior, transportation options and a
desire in recent years for more unique shopping environments.
　　Written by a leading expert, this is a guide to planning for
retail development for urban planners, urban designers and
architects. It includes an overview of history of retail design, a
look at retail and merchandising trends, and principles for current
retail developments.
　　Principles of Urban Retail Planning and Development
will:
<ul>
<li>Provide insight and techniques necessary for historic downtowns
and new urban communities to compete with modern suburban shopping
centers.</li>
<li>Promote sustainable community building and development by
making it more profitable for the shopping center industry to
invest in historic cities or to develop walkable urban
communities.</li>
<li>Includes case studies of recent good examples of retail
development</li>
</ul>
</div>

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目　　录

Foreword xi
Preface xv
Acknowledgments xvii
Introduction xix
Chapter 1: Retailing Fundamentals 1
1.1 Retail Theory 1
1.2 Shopping Center Business Models 4
1.3 Corner Stores 5
1.4 Convenience Centers 6
1.5 Neighborhood Centers 8
1.6 Community Centers 11
1.7 Regional Centers 12
1.8 Lifestyle Centers and Town Centers 13
1.9 Outlet Centers 17

Foreword xi 
Preface xv 
Acknowledgments xvii 
Introduction xix 
Chapter 1: Retailing Fundamentals 1 
1.1 Retail Theory 1 
1.2 Shopping Center Business Models 4 
1.3 Corner Stores 5 
1.4 Convenience Centers 6 
1.5 Neighborhood Centers 8 
1.6 Community Centers 11 
1.7 Regional Centers 12 
1.8 Lifestyle Centers and Town Centers 13 
1.9 Outlet Centers 17 
1.10 Urban Transect: Hamlets, Villages, Towns, Cities, and
Metropolises 18 
Chapter 2: Retailer Business Models 21 
2.1 Hobby Retailers 21 
2.2 Small Owner-Operated Businesses 22 
2.3 Income-Producing, Owner-Run Businesses 23 
2.4 Regional and National Chains 24 
2.5 Franchise Stores 25 
Chapter 3: Retail Anchors 27 
3.1 Form Follows Anchor 28 
3.2 Scale 29 
3.3 Historic Downtowns 30 
3.4 Anchor Business Models 32 
3.5 Anchor Placement 33 
3.6 Anchor Expansion 33 
3.7 Anchor Replacement 34 
3.8 Alternative Anchors 35 
3.9 Shopping Center Anchor Types 35 
3.10 New Design Trends 39 
Chapter 4: Downtown Commerce: Challenges and Opportunities
43 
4.1 Market Shifts 43 
4.2 Peak Retail Market Share 44 
4.3 Urban Market Share Decline 45 
4.4 Converting Downtowns to Malls: A Failed Experiment 46 
4.5 Urban Commercial Challenges 47 
4.6 Rents 47 
4.7 Space Limitations 48 
Chapter 5: Economically Sustainable Commercial Urbanism
49 
5.1 Advantages of Strong Retail Sales 49 
5.2 Consumer Demand and Preferences 50 
5.3 Market Research 52 
5.4 Worker Expenditures 53 
5.5 Tourist Expenditures 54 
Chapter 6: Shopping Center Built-Form Types 57 
6.1 Strip Center 57 
6.2 Linear Strip Center 57 
6.3 Single L Center 59 
6.4 U Courtyard Center 60 
6.5 Double Reverse L Center 61 
6.6 Lifestyle or Main Street Centers 64 
6.7 Dumbbell Center 65 
6.8 Market Square Center 67 
6.9 Double Market Square Center 71 
6.10 Floating Main Street 73 
6.11 Linear Square Center 74 
6.12 Half Block Center 76 
6.13 Retail Crescent Center 78 
6.14 Deflected Blocks Center 79 
Chapter 7: Planning and Urban Design 81 
7.1 Urban Merchandising Planning Theory 81 
7.2 Shopping and Weather 82 
7.3 The Public Realm 83 
7.4 Sidewalks 84 
7.5 Site Furnishings 85 
7.6 Street Trees 86 
7.7 Tree Impacts on Shopping 88 
7.8 Tree Selection 89 
7.9 Street Lighting 90 
7.10 Outside Dining 92 
7.11 Plazas, Squares, Greens, and Courts 92 
7.12 Way-Finding Signage 95 
Chapter 8: Parking 97 
8.1 Parking Demand 97 
8.2 Historical Information on Parking Ratios and Indices 98 
8.3 Neighborhood Center Parking 100 
8.4 Community Center Parking 103 
8.5 Regional Center Parking 103 
8.6 Lifestyle Center Parking 104 
8.7 Village and Town Downtown Parking 105 
8.8 Large Town and City Parking 106 
8.9 On-Street Parking 107 
8.10 Parking Garages and Decks 108 
8.11 Parking Meters 110 
Chapter 9: Store Planning and Visual Merchandising 113 
9.1 Storefront Design Theory 113 
9.2 Signage 115 
9.3 Awnings 117 
9.4 Visual Merchandising 118 
9.5 Storefront Design 
Recommendations 120 
9.6 Store Lighting 121 
9.7 Lighting Recommendations 123 
9.8 Specialty Niche Focus and Cross-Merchandising 123 
9.9 Store Maintenance 125 
Chapter 10: Retail Development Finance 127 
10.1 Methods for Analyzing Real Estate Development 127 
10.2 Parking Structures 129 
10.3 Vertical Stacking of Mixed-Use Projects 130 
10.4 The Push for Local Retailers 130 
10.5 Elements of Making Deals with Retail Tenants 131 
10.6 Purpose of Public Subsidy 133 
Chapter 11: Leasing—The Lifeblood of the Deal 135 
11.1 Operating Covenants 136 
11.2 Permitted Use and Exclusive Use 137 
11.3 Co-tenancy Clauses 138 
11.4 Sales-Driven Provisions: Percentage Rent, Radius Clauses, and
Early Termination 139 
11.5 Maintenance 140 
11.6 Signage 140 
11.7 Assignment 141 
Chapter 12: Management and Operations 143 
12.1 Central Management 143 
12.2 Cost-Benefit Metrics 145 
12.3 Special Events: How Do They Impact Sales? 146 
12.4 Business Recruitment and Leasing 148 
12.5 Pop-up Stores 148 
12.6 Defensive Management Practices 149 
12.7 General Guidelines for Commercial Center Management 152 
Chapter 13: Platted Town Centers 155 
13.1 Background 155 
13.2 Land Speculation 156 
13.3 Building Standards 157 
13.4 Management 158 
13.5 Parking 158 
13.6 Alleys 159 
13.7 Regulated Use 159 
13.8 Operating Standards 159 
13.9 Recommended Minimum Operating Standards 160 
13.10 Developer Responsibilities 160 
Chapter 14: Case Studies: Historic City Centers 163 
14.1 Bay City, Michigan 163 
14.2 Alexandria, Virginia’s Old Town 164 
14.3 Ballwin, Missouri 169 
14.4 Birmingham and Pontiac, Michigan 170 
14.5 Charleston, South Carolina 172 
14.6 Damariscotta, Maine 174 
14.7 Fresno, California 176 
14.8 Houston, Texas 177 
14.9 Naples, Florida 181 
14.10 Oxford, Mississippi 182 
14.11 Santa Ana, California 184 
14.12 Santa Cruz, California 187 
14.13 St. Andrews, Scotland 188 
14.14 Wasilla, Alaska 191 
Chapter 15: Case Studies: New Town Centers 197 
15.1 Birkdale Village, Huntersville, North Carolina 197 
15.2 Daybreak Village, South Jordan, Utah 198 
15.3 East Fraserlands, Vancouver, British Columbia 198 
15.4 Easton Town Center, Columbus, Ohio 200 
15.5 Middleton Hills, Middleton Hills, Wisconsin 201 
15.6 The Glen Town Center, Glenview, Illinois 202 
15.7 The Grove, Los Angeles, California 203 
15.8 Mashpee Commons, Mashpee (Cape Cod), Massachusetts 205 
15.9 San Elijo Hills Town Center, San Marcos, California 206 
15.10 Rosemary Beach, Fort Walton County, Florida 207 
15.11 Seabrook, Washington 209 
15.12 Seaside, Florida 210 
15.13 University Place Town Center, University Place, Washington
212 
15.14 The Village of Rochester Hills, Rochester Hills, Michigan
214 
Endnotes 217 
Index 221

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媒体评论

　　"The book has chapters on big topics like lease language and making smart use of anchor tenants." (Shoppingcenterreporter.com, February 2012)

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