Knowledge of marketing is essential to help ensure success andreduce the risk of failure in fashion. For the designer starting upin business, this book offers a guide to the major decisions thatwill enable you to fulfil your creative potential and be afinancial success: What are the major trends we should bemonitoring?; How should we set our prices?; What is the mosteffective way to get our message across about the new productrange?; Which colour-wash will be the most popular with buyers?
Marketing is now a firmly established element of most fashionand clothing courses. Fashion Marketing is written to meetstudents’ requirements and has many features making it essentialreading for anyone involved in the fashion and clothingbusiness:
? deals with contemporary issues in fashion marketing
? up-to-date examples of global good practice