Inbound Marketing: Get Found Using Google, Social Media, And Blogs 9780470499313

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  • 版 次:1
  • 页 数:226
  • 字 数:
  • 印刷时间:2011年01月01日
  • 开 本:16开
  • 纸 张:胶版纸
  • 包 装:精装
  • 是否套装:否
  • 国际标准书号ISBN:9780470499313
作者:Brian Halligan ,(布瑞恩·哈利根),Dharmesh Shah ,(达迈什·沙) 著出版社:Wiley出版时间:2011年01月 
内容简介
  Stop pushing your message out and start pulling your customersin.
  Traditional outbound marketing methods like cold-calling, emailblasts, advertising, and direct mail are increasingly lesseffective. People are getting better at blocking theseinterruptions out using Caller ID, spam protection, TiVo, etc.People are now increasingly turning to Google, social media, andblogs to find products and services. Inbound Marketing helps youtake advantage of this change by showing you how to get found bycustomers online.
  Inbound Marketing is a how-to guide to getting found via Google,the blogosphere, and social media sites. Improve your rankings inGoogle to get more traffic Build and promote a blog for yourbusiness Grow and nurture a community in Facebook, LinkedIn,Twitter, etc. Measure what matters and do more of what worksonline.
  The rules of marketing have changed, and your business canbenefit from this change. Inbound Marketing shows you how to getfound by more prospects already looking for what you have tosell.
作者简介

  Brian Halligan is cofounder and CEO of HubSpot, a marketing software company that helps businesses get found. He is a former venture capitalist and seasoned sales and marketing executive. He is a frequent lecturer at MIT and Harvard Business School. Dharmesh Shah is cofounder and CTO of HubSpot. He is a serial entrepreneur, angel investor, and authors the top-ranking blog OnStartups.com. He speaks frequently on the topics of marketing and entrepreneurship.

媒体评论

  "If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too." 
  --Seth Godin, author of Meatball Sundae


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