内容简介
How to use Strategic Learning to rapidly respond to change andgain a sustainable advantage over your competitors What's evenharder than creating a breakthrough strategy? Making it stick. Ascompanies are fighting to survive in a tough economy, this new bookby Willie Pietersen demonstrates the power of the StrategicLearning process, a four-step dynamic cycle guaranteed to createand sustain winning performance. Adopted by a wide range ofcorporations and not-for-profit organizations, the StrategicLearning process builds on eight years of practicing, adapting andhoning the original concepts Pietersen first introduced in"Reinventing Strategy "to explain how organizations can generatesuperior insights about their customers and competitors, craft aWinning Proposition, focus on a vital few key priorities, createbuy-in throughout the organization and achieve success - again andagain. Teaches organizations to make smarter decisions that helpthem win customers and earn superior profits Explains how toinstill a culture of openness, learning, and courage that can faceand respond to the constantly changing business environment Is atool that can benefit leaders at all levels, in organizations bothlarge and small, global and domestic, for-profit and not-for-profitAuthor Willie Pietersen, a former president of Tropicana andSeagram USA, is a professor of management at Columbia BusinessSchool, and the author of "Reinventing Strategy, "from Wiley"Strategic Learning "shows you how your business or nonprofitorganization can develop better, more effective strategies forlong-term competitive advantage.